Tourism Authority of Thailand and Grab launch joint travel promotion campaign
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The Tourism Authority of Thailand (TAT) and Grab (Thailand) launched Tiew Tua Thai Suk Kan Yai Wai Jai Grab (Explore Thailand, Enjoy More, Trust Grab) at present, 2nd June.
This new initiative seeks to reignite curiosity in travel throughout the nation amongst each locals and guests.
As such, this campaign invitations Thai and worldwide vacationers to discover high landmarks and hidden gems whereas celebrating Thai tradition, nature, and native attraction.
Grab’s digital platform powers the expertise, making each journey easy, linked, and worry-free.
TAT deputy governor for the home market Apichai Chatchalermkit declared: “TAT is driving Thai tourism in 2025 under the Amazing Thailand Grand Tourism and Sports Year campaign. We aim to encourage consistent travel throughout the year, helping people discover their own Grand Moments. By promoting 55 must-visit provinces through local stories and fresh perspectives, we’re revealing Thailand’s hidden beauty. Strengthening traveller confidence is key, and our partnership with Grab supports a more sustainable and appealing image for Thai tourism.”
The stars are in on it
A serious draw of the campaign is the involvement of two of Thailand’s most talked-about stars, Ling Ling (Sirilak Khong) and Aom (Kornnaphat Settharattanapong) who be a part of as “Friends of Grab” to assist promote travel throughout the nation.
Their affect is already displaying outcomes, with the campaign’s media blitz topping X’s trending listing, drawing over 2.3 million engagements and greater than 1,000,000 reposts inside the first 24 hours.
Their robust pan-Asian following is anticipated to additional increase tourism, particularly from key regional markets like China.
Grab Thailand’s nation head Chantsuda Thananitayaudom remarked: “As TAT’s official partner and a member of the Tourism Taskforce, Grab is committed to supporting the recovery and growth of Thailand’s tourism sector. Our services continue to evolve to meet traveller needs, seamlessly connecting major cities and lesser-known gems. Through collaborative campaigns like this one, we’re proud to play an active role in revitalising tourism nationwide.”
City exploration made extra pleasing
Travellers could likewise participate within the unique Pai Mueang Na Tiew Suk Kan Yai Wai Jai Grab (Visit Hidden Cities, Enjoy More, Trust Grab) promotion.
By utilizing Grab companies in any of the 55 taking part provinces, customers stand an opportunity to win unique experiences with Ling and Aom.
Promo codes let travellers customise their journeys: select ‘NATURE’ for Ling’s scenic escapes or ‘CITY’ for Aom’s vibrant city adventures.
No minimal spend is required, and the promotion runs till twelfth August.
To high it off, Grab and TAT are providing as much as 100 Baht off with the code “AMAZING25” on eligible Grab companies, together with transport, meals, and parcel supply, legitimate via thirty first December of this yr.
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