The Philippines hailed Routes Asia 2025 Destination of the Year
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The Philippines has been hailed Destination of the Year at the Routes Asia 2025 Awards not too long ago held in Perth, Australia.
The Destination of the Year Award was personally obtained by DOT assistant secretary Judilyn Quiachon, director Warner Andrada, and Philippine tourism attaché for Australia and New Zealand Purificacion Suanding-Molintas.
Tourism secretary Christina Frasco stated: “These awards are a testament to the strength of our partnerships with different stakeholders in the aviation and travel industry, our unwavering focus on connectivity, and our collective vision of positioning the Philippines as a premier global destination.”
The nation’s recognition as Destination of the Year Winner underscores its Department of Tourism (DOT)’s robust management in increasing the Philippines’ air connectivity by way of strategic advertising and marketing, strong trade collaboration, and sustainable tourism initiatives.
The Routes Asia Awards have a good time excellence in air service growth and advertising and marketing throughout the Asia-Pacific area.
Recognized as the Most worthy awards in the route growth neighborhood, these awards spotlight collaboration between airways, airports, and tourism authorities.
A marketing campaign that retains on profitable
Launched in 2023, the Department’s flagship marketing campaign Love the Philippines fuelled traveller demand by highlighting the nation’s numerous biodiversity, wealthy cultural heritage, and rising locations.
These efforts are in step with the National Tourism Development Plan (NTDP) 2023–2028, which outlines enhanced connectivity as a strategic goal to enhance entry and inclusivity in Philippine tourism.
As of twenty eighth February, 46 new home and 47 worldwide routes are in operation, bettering entry to locations akin to Siargao, Batanes, Panglao, and Coron, amongst others.
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