The Lux Collective and Adanté Realty introduce SOCIO by The Lux Collective

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Global hospitality group The Lux Collective and Adanté Realty collectively introduced the official launch of SOCIO By The Lux Collective, the first-ever lodge & branded residences in Sultan Haitham City. 

The signing ceremony occurred on the Oman Real Estate Expo on the Oman Convention & Exhibition Centre, marking a milestone second in Oman’s actual property evolution.

This landmark settlement between Adanté Realty and The Lux Collective brings 219 branded residences keys and 170 lodge keys to Plot 97 to 99 inside Yenaier Residences, the flagship sustainable growth of Sultan Haitham City.

Adanté Realty CEO Aadil Alexander acknowledged: “With the official signing now complete, we are thrilled to formally launch SOCIO By The Lux Collective, a bold new chapter for residential living in Oman. This partnership reflects our shared vision to create elevated living experiences grounded in purpose, sustainability and global design. SOCIO By The Lux Collective will not only redefine branded residences in the region but will also serve as a catalyst for future-ready communities in Sultan Haitham City. We believe this is the kind of project that will attract international attention and long-term value, not only for residents but for the nation as a whole.”

The Lux Executive CEO Olivier Chavy added: “We are truly honoured to embark on this like-minded partnership with Adanté Realty – one that is built on creativity and a shared belief in future living. As part of our Group’s strategic global expansion and strong commitment to the Middle East region, we are proud to announce the signing of our new urban lifestyle brand SOCIO in Oman: SOCIO By The Lux Collective. This milestone marks a continuation of our Group’s journey, grounded in shared history and cultural resonance from the recent opening of LUX Marijani in Zanzibar, once part of the Sultanate of Oman, to this significant step into Muscat.”

Chavy added that SOCIO By The Lux Collective is a daring expression of contemporary city residing the place modernity meets significant neighborhood, rooted in Omani heritage and expressed with international confidence.”

Raising the bar for way of life actual property funding

Strategically positioned in Phase 1 of Oman’s first good metropolis, SOCIO By The Lux Collective introduces a vibrant way of life vacation spot that mixes luxurious design, neighborhood pushed experiences, and long-term funding potential. 

Designed for contemporary city residing, these residences supply residents premium hospitality providers, good dwelling options, and seamless integration with retail, wellness, and inexperienced areas.

SOCIO By The Lux Collective is a daring expression of up to date residing of the long run the place design meets goal and type, neighborhood is cultivated, and international residents come collectively. 

Inspired by the heat of Omani tradition, it’s a house the place custom, innovation and sustainability coexist, and the place aware travellers belong.

The undertaking will characteristic a complete of 389 models, together with 170 lodge keys, 123 branded serviced flats and 96 branded non-serviced flats. 

These branded residences type an integral a part of the broader Yenaier Residences grasp plan, which includes over 780 residential models. 

Designed to set a brand new benchmark in city luxurious, SOCIO will supply world-class hospitality providers, refined interiors, wellness-driven facilities, and a life-style expertise that blends seamlessly with nature and community-centric residing.

This launch additionally cements Adanté Realty’s dedication to advancing Oman’s Vision 2040 via sustainable, luxurious city growth. 

With Yenaier positioned on the coronary heart of Sultan Haitham City and now joined by famend international hospitality group The Lux Collective, a brand new residential period of future residing has formally begun.

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