Minor Hotels expands portfolio with four new brands

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Global lodge operator Minor Hotels introduced the strategic enlargement of its model portfolio with the addition of four new lodge brands, together with the group’s first gentle brands. 

The newly launched brands will help Minor Hotels’ continued development by enabling it to broaden into new markets and supply distinctive hospitality choices throughout the luxurious, premium and choose segments. 

These brands will  be part of Minor Hotels’ present portfolio of lodge brands which at the moment encompass Anantara, Elewana Collection, Tivoli, NH Collection, Avani, nhow, NH, and Oaks.

Likewise, these will mirror the group’s dedication to providing its companions and company a broader vary of brand name propositions, notably within the fast-growing gentle model phase. 

New to the Minor Hotels portfolio

• The Wolseley Hotels     Rooted within the heritage of the enduring Piccadilly restaurant, The Wolseley Hotels is a luxurious model that blends British class with European aptitude and world affect. Each lodge is a timeless sanctuary the place rituals are refined, tales are bespoke, and indulgence is obtainable with sincerity and style. With unerring consideration to element and design, The Wolseley Hotels create elegant, immersive areas that hum with the rhythm of cosmopolitan life;
• Minor Reserve Collection     A luxurious gentle model, Minor Reserve Collection is for travellers who search extraordinary stays that remember private expression and refined distinction. Each property is a world of its personal, chosen for its rarity and skill to supply one thing singular that company can not discover elsewhere. Minor Reserve Collection properties elevate each visitor’s journey by crafting considerate, tailor-made stays that stability innovation and time-honoured hospitality;
• Colbert Collection     Colbert Collection, a gentle model within the premium phase, will embody a world assortment of unbiased lodges designed for these fuelled by a ardour for culinary excellence and real social connection. Each lodge expresses its individuality by way of curated experiences, from insider-led itineraries to story-rich eating and gatherings that deliver folks collectively; and
• iStay Hotels     iStay, a choose phase model, presents stays which might be enjoyable and inexpensive, snug and handy, delivered with minimal fuss. Guests can count on a refreshing, budget-friendly lodge expertise with seamless service, evening’s sleep, and the newest tech on the earth’s most beloved cities. 

Ongoing evolution

The enlargement of Minor Hotels’ model portfolio follows the evolution of the Minor Hotels masterbrand in March 2025. 

The launch of the umbrella model platform is accompanied by important funding within the group’s digital infrastructure and distribution methods, in addition to a simplified loyalty proposition beneath a single Minor DISCOVERY programme. 

Today, the Minor Hotels consumer-facing masterbrand supplies the group a stronger basis to introduce new brands, improve proprietor worth, and ship seamless experiences for its company globally.

According to chief industrial officer Ian Di Tullio: “We have meticulously crafted each new brand to capture specific opportunities in the market, enabling us to meet the evolving needs of modern travellers and owners alike. By expanding our brand offering to address new segments, we are empowering our partners, delighting our guests, and accelerating our global growth strategy. These additional brands are instrumental in helping us reach our growth target of 850 properties by the end of 2027.”

At current, Minor Hotels can be in energetic discussions concerning growth alternatives for every of its brands. 

The first property bulletins for The Wolseley Hotels, Minor Reserve Collection, Colbert Collection, and iStay are anticipated within the coming months.

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