Kempinski Hotels renews partnership with China’s BTG Hotels Group
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Kempinski Hotels and BTG Hotels (Group) Co., Ltd. (BTG Hotels) not too long ago renewed their long-standing strategic partnership.
At current, Kempinski Group has already begun the implementation of a strategic plan that seeks to reclaim and strengthen its market management within the international hospitality sector.
As a part of the renewed partnership, Kempinski and BTG Hotels will deal with Chinese travellers by launching a brand new model which can provide a curated number of rooms, experiences and providers to cater to the evolving wants of the native demand.
According to Kempinski’s chief product officer Rasha Lababidi: “Given China’s strategic importance in our strategy, this new lifestyle brand will just reinforce our long-term commitment to the local market and will help further expand our footprint in the region. Domestic travellers will benefit from the best of both worlds, Kempinski hospitality and service expertise on one hand, distinct products and experiences specially designed for them on the other hand. Together with BTG Hotels, I look forward to bringing this new brand to life.”
The extension of the partnership between Kempinski Hotels and BTG Hotels demonstrates Kempinski long-term imaginative and prescient to stay a key hospitality participant within the area, as a part of the transformational change that the model goes via to develop and place Europe’s oldest luxurious hospitality group as a dynamic, world-class chief within the luxurious journey business.
An extended-standing plan of motion
Under the renewed settlement, Kempinski Group is launching a multi-year funding plan to assist the expansion of the very profitable partnership with BTG Hotels.
This plan will deal with 4 key pillars:
- Expand the Chinese Heritage Portfolio for the Kempinski model, enlarging the providing for stylish Chinese travellers discovering China and providing genuine Chinese heritage experiences for the worldwide travellers discovering this lovely nation.
- Launch a brand new way of life hospitality model to achieve 200 inns in China over the following 5 years. Leveraging the power of BTG Hotels, the continual progress of the Chinese market and Kempinski’s experience in crafting distinctive experiences, this new model will enlarge the selection for Chinese clients in China.
- Continue to strategically assist the Bristoria model portfolio and strengthen the collaboration to increase the worldwide growth of the NUO model and set up it as a benchmark in luxurious cultural hospitality worldwide.
- Reinforce the cooperation on membership system integration.
This dedication underscores their mutual ambition to paved the way in hospitality and meet the evolving wants of the Chinese market.
Shared success
According to BTG Hotels chairperson Li Yun: “BTG and Kempinski have achieved tremendous success during the past two decades. China’s role on the travel and tourism stage has undergone a major shift in the last quarter century, and Kempinski has been a part of that journey since day one. We look forward to further strengthening the long-term strategy in the region, leveraging the hospitality expertise of Kempinski, and together, continuing to be a driving force in the development of China’s hospitality landscape.”
For her half, Kempinski chief govt Barbara Muckermann remarked: “Kempinski and BTG enjoy a strong partnership and rich history together, as pioneers in luxury hospitality in China. We are very fortunate to have BTG Hotels, the third largest hotel group in the country, as our partner. Our collaboration offers us a unique advantage to continue aggressively expanding in the region. I look forward to the next phase of the collaboration to reinforce our position into the future.”
Kempinski initially expanded into China in 1992 with the nation’s first-ever five-star luxurious lodge, Kempinski Hotel Beijing Yansha Center, previously often known as Kempinski Hotel Beijing Lufthansa Center.
Following early successes in China, Kempinski and BTG created Key Co in 2001, a three way partnership established to function inns all through China, leveraging the hospitality experience of Kempinski, because the oldest impartial luxurious lodge firm in Europe, and BTG Hotels’ popularity as probably the most prestigious journey and tourism firm in China.
In 2018, Kempinski and its long-term Chinese accomplice mutually agreed to prematurely assessment the three way partnership for an additional 50 years as an indication of confidence from each events within the partnership and the enduring potential of this market.
Today, the three way partnership is among the largest worldwide luxurious model operators in China, working 22 inns.
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