Averill Hospitality unveils plans to rework, rename, and rebrand The Pine Lodge as ‘Whitefish Riverfront Hotel’

The publish Averill Hospitality unveils plans to remodel, rename, and rebrand The Pine Lodge as ‘Whitefish Riverfront Hotel’ appeared first on TD (Travel Daily Media) Travel Daily Media.

Whitefish-based, family-owned Averill Hospitality, whose portfolio already contains two of Whitefish’s most celebrated properties – The Lodge at Whitefish Lake and The Firebrand Hotel – has introduced plans to rework, rename, and rebrand The Pine Lodge as Whitefish Riverfront Hotel. 

Phase one in every of renovations is already underway on the property, which Averill Hospitality acquired in October 2024. These upgrades are anticipated to be accomplished in June, forward of the busy summer season journey season.

As the brand new identify implies, Whitefish Riverfront Hotel boasts a great location alongside the Whitefish River, simply blocks from downtown and conveniently positioned for accessing Glacier National Park, Whitefish Lake, and Whitefish Mountain Resort. Bringing collectively fashionable consolation and the genuine allure of the Montana mountain way of life, Whitefish Riverfront Hotel is guided by the imaginative and prescient of inexpensive luxurious. The rebranded lodge will nonetheless provide visitors that deep connection to Whitefish’s pure magnificence, tradition, and welcoming spirit with an elevated twist.

“The coronary heart and spirit of the property will stay on the core, with considerate, fashionable upgrades and new facilities that improve the sense of neighborhood and place our

visitors have come to love,” says Brian Averill, President of Averill Hospitality. “The first phase of improvements began in March and is on track for completion by mid-June. Phase two will commence this fall. It’s an exciting time, and we look forward to welcoming guests to a refreshed and elevated experience at this popular property.”

Working in collaboration with award-winning Colorado-based OZ Architecture – whose notable tasks embrace the Telluride Four Seasons, Grand Hyatt Deer Valley, and The Stockman Hotel in Steamboat Springs – the transformation touches practically each side of the visitor expertise whereas sustaining the nice and cozy, approachable character that has outlined The Pine Lodge for years.

Among the notable modifications visitors can anticipate to get pleasure from at Whitefish Riverfront Hotel embrace:

• Lobby Expansion & Modernization: The lodge foyer has been utterly reimagined as a vibrant social hub, with a newly added wine and beer bar, expanded area, on-the-go meals and beverage choices, and retail.
• Exterior Facelift & Signage: A refreshed arrival expertise, together with exterior, porte cochère, and improved signage, will improve the visitor expertise and guarantee a seamless arrival course of.
• Upgraded Game Room: Families and associates can collect in a refreshed area that includes enjoyable for all ages, together with a pool desk, video video games, and a facet room for small group seating.
• Hallway Refresh: The freshly painted hallways provide a cleaner, extra fashionable aesthetic.
• Fitness Center Expansion: A bigger, better-equipped health heart permits visitors to keep energetic even on relaxation days with added cardio, plyometric gear, weights, televisions, and expanded area.
• Breakfast Experience: The foyer growth will permit us to provide visitors improved seating together with sizzling breakfast choices as a part of the lodging expertise.
• Gear Room: Fully geared up to help fanatics of Whitefish’s year-round out of doors recreation with gear for quite a lot of adventures.

While new enhancements are being launched, the property continues to provide its signature facilities, together with handy ski storage and ski shuttle service to Whitefish Mountain Resort. Summer brings much more methods to discover, with complimentary city bikes, kayaks, and paddleboards for visitors as effectively as e-bikes out there for hire.

Whether visitors are visiting Whitefish for the slopes, trails, or city allure, Whitefish Riverfront Hotel can be prepared to welcome them—with extra consolation, type, and soul than ever earlier than.

The publish Averill Hospitality unveils plans to remodel, rename, and rebrand The Pine Lodge as ‘Whitefish Riverfront Hotel’ appeared first on Travel Daily Media.